Fund journalists directly

Fund your favorite writers

Beacon empowers writers by letting you fund their work directly. That means you, the reader, decide which writers and stories get published instead of advertisers.

Support journalism around the world

There are hundreds of projects on Beacon that you can fund directly. We’ve made it easy to browse and search for topics you’ll love. With Beacon, you can enable journalism all around the world.

Double your impact with matching funds

Beacon is the only crowdfunding platform to provide matching funds. For many projects, your pledge will be matched by Beacon — giving you even more impact.

Small businesses are the heart and soul of the Lower East Side, but they are endangered. Help us launch a year-long reporting initiative to find solutions for their long-term survival.

  • 116%funded
    so far
  • 30days
  • $28,020raised
    so far
This project is no longer accepting pledges
* This project was successfully funded.
At $24,000 The Lo-Down can produce journalism that creates impact.

small biz survive logo.png

Can small, independent businesses survive in an increasingly corporate world?

It’s an issue gaining momentum throughout New York City. On the Lower East Side, one of the city’s last authentic neighborhoods, the question is particularly resonant.

All kinds of businesses, from historic “mom and pops” to cutting-edge startups, are under siege. Spiraling commercial rents, burdensome city regulations and a vanishing customer base have all imperiled local operators.


From the looming closure of the historic Streit’s Matzo Factory and the small affordable retailers that once lined Clinton Street to the demise of local favorites such as the Pink Pony, Motor City, Guss’ Pickles and Jeffrey’s Meat Market, the casualties continue to mount.

One of New York City’s greatest strengths is its uncanny ability to change with the times. But what happens if the latest wave of change wipes out the new and old businesses that give the Lower East Side its distinctive flavor, leaving generic national retailers in their place?


We’re going to spend a year investigating our neighborhood’s unique challenges.

We have devoted the past six years to covering New York’s Lower East Side because we love our community. Through our extensive coverage of large-scale development projects, community-driven efforts to revitalize local parks and New York’s affordable housing crisis, we have given voice to your concerns.

We believe there’s never been a more crucial time for a robust reporting initiative focused on small business in our community.


As a small business ourselves, we understand the challenges “mom and pops” face.

Local companies and non-profit organizations – our advertisers – help fund The Lo-Down.

But to assure the publication’s long-term survival, we also need the support of our community.

In-depth reporting requires leg-work. Face-to-face interviews, investigative research, coverage of public meetings and computer-assisted reporting are all time consuming. But they’re also crucial to quality community journalism.

We are committed to providing all of our stories free of charge. Your contribution will make sure our coverage remains free and that it can be strengthened now and in the future.

We don’t just want to tell you about problems. We want to identify solutions.

During the next year, we will probe the issue from every angle, asking the critical questions, searching for innovative approaches and holding our local leaders accountable.

But we can’t do it alone. This is an unprecedented community reporting effort, and we’ll need your help for the project to succeed.

The initial phase, extending through December of this year, will include:

Eight comprehensive stories during the summer and fall – four focused on challenges faced by independent operators – four focused on potential solutions.

A Shop Local campaign built around the businesses you love. Readers will submit their nominations for a series of profiles that will appear on The Lo-Down’s website.

A special edition of The Lo-Down’s print magazine in December 2015 - a guide to the Lower East Side’s most-loved businesses. The winners will be honored at a special event in December.

A series of interviews with decision-makers, including local elected officials, about their small business survival priorities.

A community panel and meet-up event sponsored by The Lo-Down on small business survival solutions.

Throughout this initiative, we will need your ideas, feedback, neighborhood knowledge and your financial support.

You can make these stories possible.

Your support will help sustain community journalism and small business on the Lower East Side!

Back the project here →

Dan Fletcher

laure travers

Domenick Capobianco

Clayton Smith

Benjamin Givan

Amy Nielson

Verlaine Bar & Lounge

Jan Hanvik

H. Spencer Young

helaine olen

Buff Main

Buffie Main

Donna Roseman

Greg Spielberg

James & Maurya Keating

Donald Davis

Cindy Calder

Elizabeth A Rodd

Julie Huang

Kasia Pasanowic

Lori Cottrell

Marlene Albanse

Thomas Cappa

D. Robert Wolcheck

Alex M. Smith + Jessica Delfino

julia kent

tamara sokolowsky

Larissa Zimberoff

Anne Hu

Tamara Greenfield

Bill Strom

Jennifer Strom

Lower East Side BID

Jordan Arnold

Leonard Baron

The Cock Bar

susan stetzer

Milan Vatovec

Jodi Miller

Gregory Neil

Holly Kaye

Jeremy Bolger

Matt Malone

Neel Shah

Jodi Zagoory

Mark Miller

Leah Kalotay


Kim Sillen

helaine olen

Turna Ray Franz

Bob Holman

Will Johnson

Keren Goldshlager

Vincent Young

Joe Litvak

Zella Jones

Laura Nova

Mel Russo

Linda Adams

Nicole LeMaire

Kate Maxwell

Victor Papa

Steven Kotok

Mrs. Tallulah Mendlowitz

laurie tobias cohen

Richard Lee Brennan

B Katz Rothman

Jenifer Rajkumar

Molly de Aguiar

Lauren Barack

dahlimama inc

Rachael Clark

Niki Russ Federman

Ruthy Effler

Theresa Loong

Tim Schreier

shannon walker

Felix Salmon

Darcey Gerstein

H. Spencer Young

Ranjan Roy

Adam Pollock

Mary Klinghammer

Jeremy Blumenfeld

William Mojica

k Webster, Steve Elson

Scott Barnett

Allegra LaViola

Robert Casciani

Elizabeth Ladzinski

Sarah Haug

David Bolotsky

Bob Zuckerman

Tina Rosenberg

Lauren Letellier

Alex Smith

Adam Brown

Ilana Novick

Kris Arnold

Plus 67 others who want to read stories about Small Business Survival on the L.E.S.
Nobody has left any comments yet.

Our "Essential L.E.S." Guide is Here!

December 22 at 4:41 pm

Screen Shot 2015-12-22 at 11.37.56 AM.pngThe Lo-Down’s special magazine issue devoted to local establishments we couldn’t live without is hot off the presses!

In the first two stories for this small business survival project, we found potential solutions to be elusive. You’re probably not shocked by that. There are no easy answers to keeping mom-and-pop businesses in their retail spaces as commercial rents skyrocket. But here’s something we can do to help locally owned businesses: support them by buying their products and encouraging our friends to do the same. You might be surprised how many business owners tell us about the dearth of local shoppers in their stores. There are lots of reasons for this, of course. Online shopping is often more convenient and cheaper. Local residents may very well not be finding the things they need from the neighborhood’s independent businesses. But it could also be that a lot of people who live in the area aren’t aware of some of the unique retail and restaurants available within walking distance of their homes.

For this guide, we drew on our own research from the past several years and also asked for our readers opinions through an online poll and Facebook. Additionally, we got some great “Locals Picks” from established small business owners and residents in the neighborhood. We wanted to know the local spots people would hate to live without—the places that help make the Lower East Side unlike any neighborhood in the world. Some readers expressed an opinion that we hear often, the sentiment that so much has already been lost, making the community almost unrecognizable. While it’s true that a huge number of beloved businesses have faded away, we were encouraged in preparing this guide by the number of great, distinctive mom-and-pops that still remain.

As comprehensive as this guide is, we see it as a foundation for future reporting on The Lo-Down. In the months ahead, you’ll be seeing in-depth profiles of many of the businesses listed here, and we’ll be adding new businesses all the time.

Here’s the link to our “Essential L.E.S.”: http://www.thelodownny.com/leslog/2015/12/essential-les-here-are-the-local-spots-we-would-hate-to-live-without.html

Wishing you a wonderful New Year and thanks for your support!

Here's Part 2 of our Small Business Survival Series: Government Gridlock Stymies Solutions

October 9, 2015 at 8:06 pm

David Owens photo by Alex M. Smith.png

This is David Owens, owner of David Owens Vintage, who opened his shop at 154 Orchard St. fourteen years ago. Earlier this year, his landlord delivered an unwelcome surprise: a bill for more than $40,000 to cover a portion of the past decade’s property taxes.

Saddled with a new financial burden on top of rising monthly rent payments, the determined clothing retailer did not fold. Instead he found a cheaper, smaller space a few blocks away on Rivington Street. While continuing to make payments to his previous landlord, Owens made the move a few weeks ago and is now starting over.

As his wife told us, “We will start, once again, the process of carving out a retail operation among the ruins of local culture… I see us independents as a dying part of retail culture.”

Last month, in Part 1 of our special series on Small-Business Survival, we heard from business owners as well as landlords about the vexing issue of rent escalation. This month, in Part 2, we take a closer look at some possible solutions, including property tax relief, special zoning districts and proposals giving commercial tenants negotiation rights during lease renewals.

These are remedies that have all been proposed in the halls of government—in some cases year after year—without much forward progress. But they present, at least, a starting point for addressing the problem of small- business extinction.

Read the full story here: http://www.thelodownny.com/leslog/2015/10/small-business-survival-government-gridlock-stymies-solutions.html

And thanks again for your support!

Presenting Part 1: Tenants & Landlords Sound Off on Rent Escalation

September 9, 2015 at 4:39 pm


We’re off and running on our Small Business Survival project!

We spent much of the summer pounding the pavement, interviewing all sorts of stakeholders on the Lower East Side about the current challenges neighborhood businesses are facing.

What emerged is the undeniable problem of rapidly escalating property taxes.

Part 1 of our in-depth series offers viewpoints from business owners, property owners and a potential solution proposed by the L.E.S. Business Improvement District.

We focused on Orchard Street “by the numbers,” surveying the total number of storefronts (217), vacant spaces (30) and the types of businesses that currently exist in the historic discount shopping district.

There are about a dozen remaining stores identified with Orchard Street’s Jewish past, including Ben Freedman, which opened in 1927.

As the current owner, Avi Saks, put it, “The city has no interest in preserving businesses like my business…At a point, tenants can’t stay in business. Maybe the future is bright, but the present is devastating.”

Read our full story here and thanks again for your support!


Please join us at our Backers' Party!

June 16, 2015 at 9:19 pm

Thanks to you, our Small Business Survival campaign was a big success. In the past 30 days, 161 individuals and businesses came forward with $27,765 for our yearlong reporting initiative.

We’re now making final plans for executing this solutions-oriented journalism project. In the next couple of weeks, you’ll see increased coverage of small business and then in September The Lo-Down will launch an eight-part in-depth series.

In the meantime, we want to celebrate with everyone who backed our project! This will be a great way to kick-off this coverage. It’s also an opportunity to meet up over drinks and snacks to hear your thoughts, discuss ideas and any other input you’d like to offer.

We need your feedback about the challenges and potential solutions for saving the Lower East Side’s independent operators.

We hope you can join us at Lucky Jack’s (129 Orchard St., between Delancey and Rivington), downstairs, on Monday, June 29 from 6pm - 8pm.

We're 100% funded with three days left!

June 8, 2015 at 3:53 pm

We’re so excited to share the great news that our Small Business Survival Campaign has been fully funded with still three days to go.

We met our goal this morning when the Lower East Side Business Improvement District signed on as a Community Partner, joining Russ & Daughters, Zarin Fabrics and the ZipCard.

Since our founding six years ago, The Lo-Down has been dedicated to covering stories objectively from all points of view, so in this project, we couldn’t be happier that support has come from a wide cross-section of our community. Individuals, small businesses and groups have all backed this project.

We’re delighted to have all segments of the community at the table as we begin this important dialogue.

But the campaign isn’t over just yet.

While we’ve met our initial funding objective, additional support will not only facilitate more in-depth coverage but it will send a strong message that saving small business is a top priority on the Lower East Side. Keep spreading the word - no contribution is too small!

As an extra incentive to keep the momentum going, the owners of Donnybrook Bar on Clinton Street have generously offered to throw a kick-off party (including a two-hour open bar) for everyone who supports the campaign.

It will be a great way to thank our backers for their support and also a chance for all of us to gather together and share ideas and concerns as the project gets underway.

Thanks again for all your support. We’re so proud to be a part of this community.

Over $16,000!

May 29, 2015 at 9:00 pm

Thanks to you, our amazing backers, we’re almost at 70% of our goal! We can’t express how much this support has meant to us. We’ve been having non-stop conversations with people who care about this subject and it’s clear our community is very concerned about saving our small, local businesses.

We’ve added more great rewards for our backers this week. We’re excited to have The Jewish Conservancy offering private tours of the Jewish Lower East Side, gourmet chef Melissa O’Donnell is offering gift certificates for dinner or brunch at her delicious neighborhood restaurant, Thelma on Clinton and Cheeky Sandwiches, where the LES goes to indulge in great New orleans-style po’ boys.

We’re also delighted to have our friends at the illustrious Russ & Daughters Appetizing Store and Cafe joining our campaign as Community Partners. As an institution that has weathered the ups-and-downs on the Lower East Side through four generations, they’re also very passionate about the topic of small business survival.

Please keep spreading the word and encouraging people to contribute to this important initiative. Let’s reach our $24,000 goal together so we can get this coverage started!

Focusing on Community Driven Journalism

May 18, 2015 at 3:03 pm

We are happy to report that we are halfway to our goal! We’ve been getting some great suggestions about specific types of coverage to focus on for this project from our readers and our backers. If you have ideas, please send them to us at: tips@thelodownny.com.
Here’s a link to a great piece about our project written by Josh Stearns at the Geraldine R. Dodge Foundation. We are proud to be a part of their Journalism Sustainability Project! https://medium.com/the-local-news-lab/a-new-crowdfunding-campaign-connects-community-small-businesses-and-solutions-journalism-e735037e2e7b.
Two great local business community partners have come on board to support this project: ZipCard, a local discount card for residents to use at establishments within the 10002 ZIP code and ZARIN FABRICS, an esteemed family run business that has been in the neighborhood for almost 80 years.
Thanks so much for your support - if each of our superstar early backers can encourage a few more people to contribute, this project will become a reality!

Sending out gratitude to our early backers

May 14, 2015 at 11:23 pm

Just a note to thank our backers who have gotten us off to a great start with this campaign. It means a lot to us to have you on board from the beginning. We are so excited to see that we are 40% of the way there as we near the end of day three! Such great support is coming in from all different areas in the neighborhood, we can tell this is a topic that strikes a chord with people. Let’s keep the momentum going!

Our Sincere Gratitude
Pledge $5 of support and you’ll get that warm fuzzy feeling for helping keep journalists on the beat and next time we see you we’ll give you a high five or a hug (your choice).
2 claimed
Spotlight On You
Pledge $10 of support and you’ll get your name in lights…. OK, not quite lights, but we’ll list you on our site as a Lo-Down Supporter.
21 claimed
TLD Starter Membership
Pledge $25 and you’ll become a charter member of our new Lo-Down membership program at this special discounted rate. (The same goes for all contributions of $25 and up.) Free sticker, quarterly member newsletters and other surprises throughout the year.
41 claimed
Dim Sum and then some!
Pledge $50 and get a gift certificate to the historic and delicious Nom Wah Tea Parlor. Limited to the first 10 people who claim this!
All gone!
10 of 10 claimed
2 Free Movie Tix to Sunshine Cinema
Let us take you out to the movies. Pledge $50 and receive 2 free movie tix to The Sunshine Cinema. Limited to 10 backers!
All gone!
10 of 10 claimed
Melt Bakery Coupons
You scream, I scream, we all scream for Melt Bakery Ice Cream Sandwiches. Pledge $50 and receive two Melt Bakery coupons for Ice Cream Sandwiches. Limited to 10 backers!
All gone!
10 of 10 claimed
Doughnut Plant Gift Certificate
What’s better than delicious fancy doughnuts? FREE delicious fancy doughnuts! A gift certificate to Doughnut Plant Pledge $50 and receive a gift certificate to Doughnut Plant. Limited to 10 backers!
All gone!
10 of 10 claimed
Oh boy, Cheeky’s Po-boy!
Pledge $50 and get a gift certificate to the delicious Cheeky Sandwich Shop. Limited to 10 backers!
6 of 10 claimed
More Sincere Gratitude
If you’re a “no-frills” kind of backer, this is for you. No strings attached. Just know that we will be forever grateful for your contribution!
6 claimed
Free Black Membership Zipcard
Pledge $100 and receive a free Black Membership Zipcard — our favorite locals reward card, offering local discounts throughout the neighborhood.
6 claimed
2 Tickets to Exclusive L.E.S Film Festival Parties
Pledge $100 and we’ll take you to the movies – with drinks. 2 free tickets to The L.E.S. Film Festival and the Opening and Closing Night parties. Plus you’ll get a shout out in our special small business guide/end of year issue.
All gone!
10 of 10 claimed
Print Subscription to TLD and more.
Pledge $100 and receive a guaranteed subscription to our monthly print magazine (can be mailed to someone you love) Plus your name will be published in our special small business guide end of year issue.
9 claimed
Thelma on Clinton Gift Certificate
Pledge $100 and received a $100 gift certificate for brunch or dinner at the excellent New American restaurant Thelma on Clinton.
All gone!
6 of 5 claimed
“R2D2pac” print by Hanksy
This is the last print available from the 2015 edition by the L.E.S. based artist/punster.
All gone!
1 of 1 claimed
“Lil’WayneDeer” print by Hanksy
This is the last print available from the 2014 edition by the L.E.S. based artist/punster.
All gone!
1 of 1 claimed
Daredevil Tattoo Certificate
Get inked by one of the Lower East Side’s most famous shops.
1 of 3 claimed
Annual Member Party, TLD mug, and print subscription
Pledge $175 and receive an invitation to our Annual Member Party (open bar + food!), a TLD coffee mug and a guaranteed subscription to our monthly print magazine.
3 claimed
Singing Telegram!
Pledge $250 and receive a free singing telegram delivered to a person of your choice by Funny Songs Festival creator and ukulelist, Jessica Delfino.
1 claimed
Private Tour of the Jewish LES
A private tour from the Lower East Side Jewish Conservancy for you and up to seven friends. Visit the Bialystoker Synagogue and Congregation Beth HaChassidim de Polin, as well as representative shteibl (one room house of prayer.) Tour includes presentation of sites and institutions along Historic East Broadway – the Henry Street Settlement, Shteibl Row, and more.
2 of 3 claimed
Interview or feature of your choice
Pledge $500 and get the option to have an interview or feature by Ed Litvak or Traven Rice of an individual (or topic) of your choice that will be published in The Lo-Down — must have a Lower East Side slant/connection.
5 claimed
Framed Photo from our Good Morning series
Pledge $750 and receive a framed print made from your choice of one of three photos from our popular “Good Morning!” photo series.
Brunch with the Editors
Pledge $1000 and enjoy a brunch with the editors of TLD. Limited to 5 backers.
$200 Gift Certificate to Katz’s Deli or Russ and Daughters
Pledge $1000 and receive a $200 certificate to your choice of either Katz’s Deli or Russ & Daughters. Yum!
2 claimed
TLD Community Partner
Become a TLD Community Partner by offering matching funds for this campaign and get the complete LES Insider’s Tour with The Lo-Down Editors: One night out in the neighborhood with stops at all of their favorite spots.
Silver Star Local Business Community Partner
Pledge $2000 and be listed on all of our campaign material and editorial posts for the campaign, incorporate your logo and branding (with links to your website), including the special end of year issue.
3 claimed
Gold Star Local Business Community Partner
Pledge $4000 and be listed on all of our campaign material and editorial posts for the campaign, incorporate your logo and branding (with links to your website), including our Small Business Survival events and a full-page magazine ad in the special end of year issue.
1 claimed
Note: All pledges are in USD.


We are a team of local journalists who love the Lower East Side and are committed to telling the amazing stories of this diverse community.

The Lo-Down was founded in 2009 as a daily news website and now includes a monthly print magazine. It is published by Ed Litvak, a former network news executive producer, and Traven Rice, a filmmaker and theatrical director.

We strive to cover stories from every perspective, reflecting the ethnic, economic and cultural diversity of New York’s original immigrant neighborhood. In our six years of existence, we have specialized in comprehensive reporting of topics such as real estate development, gentrification, equity in funding for city parks, transportation and the sustainability of the local arts community.

The Lo-Down works to foster constructive conversations about the future of the Lower East Side, to build bridges among different groups, to promote civic engagement and to help develop solutions to the neighborhood’s most pressing challenges. We believe that local news can connect us in powerful ways and helps us build and support our community.

Frequently Asked Questions
  • What is Beacon?

    Beacon is a platform for funding journalism. We've worked with hundreds of journalists and tens of thousands of readers to fund important stories from around the world.

  • How does Beacon work?

    Journalists create crowdfunding pages on Beacon, outlining a reporting project they have planned. You decide whether the project deserves funding by making a pledge.

  • How is my pledge used?

    Beacon pays out journalists directly. Journalists use your funding to cover the costs of reporting and producing a final story, which they'll share with you.

  • Where is the journalism published?

    Stories funded on Beacon have appeared in major publications like The Atlantic, the San Francisco Chronicle and TIME. We work with journalists to maximize the reach and impact of journalism you fund.

  • How is my pledge kept secure?

    We use Stripe to process and protect your billing information. Stripe meets or exceeds all industry standards for security and is used by major brands like Kickstarter and The Guardian.

  • When am I billed for my pledge?

    You're billed at the project deadline and only if the project successfully meets its goal. If a project is unsuccessful, you will not be charged.

Stories about Small Business Survival on the L.E.S. need to be told

Help The Lo-Down bring them to BEACON. At $24,000, The Lo-Down can provide sustainable reporting on the topic you won't get anywhere else.

This project is no longer accepting pledges