BY AMY WESTERVELT
A woman peers through goggles embedded in a large black helmet. Forest sounds emanate from various corners of the room: a bird chirping here, a breeze whispering there. She moves slowly around the room. On the wall, a flat digital forest is projected so observers can get a rough idea of her surroundings, but in her mind’s eye, this undergrad is no longer pacing a small, cramped room in a university lab. Thanks to that black helmet, she’s walking through the woods.
In a minute, she’s handed a joystick that looks and vibrates like a chainsaw, and she’s asked to cut down a tree. As she completes the task, she feels the same sort of resistance she might feel if she were cutting down a real tree. When she leaves this forest, and re-enters the “real” world, her paper consumption will drop by 20 percent and she will show a measurable preference for recycled paper products. Those effects will continue into the next few weeks and researchers hypothesize it will be a fairly permanent shift. By comparison, students who watch a video about deforestation or read an article on the subject will show heightened awareness of paper waste through that day — but they will return to their baseline behavior by the end of the…Have an account?
Login and read the rest
and read the rest